A speech made by one of the founders of the Burning Man project, at the start of the millenium. He made some interesting comparisons to the internet, and a lot of other things in the speech are relevant to different sociology fundamentals.
Burning Man is an event where people gather by the thousands in the middle of the desert to form a city for only about a week or two, culminated by the burning of a huge wicker or neon man.
http://www.burningman.com/whatisburningman/lectures/la_vie.html